WHAT IS SEO
Understanding the Principles of Search Engine Optimization
From our experience and research, all of the following may be considered at different times as part of contributing to a website’s ranking. While the allocation or weighting of these different elements may change over time, our SOP cannot fail: maximize all of the elements applicable to your site that your budget allows .
HITS:
- Total hits
- Total unique persons
- Total return visits per person
- Length of time spent (by site and page)
LINKS:
- Links to your site
- Authority/ prestige of referrer
- Links from your site
- Authority/ prestige of referrer
- Live links within site (self referencing)
- Links to/from Google, Yahoo, etc.
CONTENTS:
Presence and distribution of keywords and phrases Consistency in titles, headers, tags, photo texts and etc. Clear hierarchization with sufficient static text links Easy to navigate, Site Map, and robots.txt
QUALITY:
Handsome, useful, interesting, informative... all these add to the value of the site, right? Well, yes and no. If your site has these good qualities, then its use and popularity may increase, but not because the robots or spiders like it. Alas, “AI” is not so advanced that search engines have aesthetics.
Quality, it turns out, is defined negatively. When IMM optimizes your site, we see to it that the following manipulative and dishonest features are drawn to your immediate attention:
- Hidden text and hidden links.
- Cloaking and deceptive redirects.
- Automated queries to search engines.
- Pages artificially overloaded with keywords.
- Pages loaded with irrelevant keywords.
- Substantially duplicated pages, domains, or sub domains.
- Pages or links that install malware and badware.
- Extra landing or "doorway" pages that add nothing original.
- Affiliate programs that lack original content.
- Affiliate programs to which your site adds no value.
WE HAVE INTEGRITY. This, it turns out, is good for you! GOOGLE has promulgated these new guidelines for the property they call “Quality,” which is a significant feature of its mysterious PageRank algorithm. Most importantly, lacking quality results in SEO disaster, because GOOGLE holds the power to eliminate your site entirely from the rankings!
